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Acquisition of Scripps Networks

Business Nov 16, 2018 at 09:31

Acquisition of Scripps Networks

“Our latest research report entitled Cable Television Networks Market (by services (direct broadcast satellite services (DBS), satellite master antenna systems services (SMATV), multipoint distribution system services (MDS), closed circuit television circuits, cable and subscription channel services)) provides complete and deep insights into the market dynamics and growth of Cable Television Networks. Latest information on market risks, industry chain structure Cable Television Networks cost structure and opportunities are offered in this report. The past, present and forecast market information will lead to investment feasibility by studying the essential Cable Television Networks growth factors.

The forecast Cable Television Networks Market information is based on the present market situation, growth opportunities, development factors, and opinion of the industry experts. An in-depth analysis of the company profiles, Cable Television Networks on global and regional level and applications is conducted. The analysis of downstream buyers, sales channel, raw materials, and industry verticals is offered in this report.”

In 2018, Discovery acquired Scripps Networks Interactive, home to top brands including HGTV, Food Network, and Travel Channel, creating a new and enhanced portfolio of the most trusted and deeply loved brands in media. Discovery added scale, content engine and multiple brand offerings would present a compelling opportunity for new digital distribution partners, including mobile, OTT, and direct-to-consumer platforms and offerings.

Scripps is one of the best run media companies in the world with terrific assets, strong brands and popular talent and formats. Together, Discovery and Scripps will offer a complementary and dynamic suite of brands. The combined company will produce approximately 8,000 hours of original programming annually, be home to approximately 300,000 hours of library content, and will generate a combined 7 billion short-form video streams monthly, demonstrating its commitment to delivering content as a top short-form provider.

The combination will give Discovery an outstanding presence on new video and social media platforms. Additionally, Scripps Lifestyle Studios will become a key component of Discovery’s content engine, making the company a leader in key strategic areas such as data-driven ad sales, endemic advertising, and branded entertainment solutions.

Ranging From Video on Demand (VOD) Services, Internet Access Services, Cloud Storage and Application Services, As Well As Internet of Things (IOT) Services to Promote Growth in the Cable Television Networks Market

Cable TV is easily available and is considered most affordable sources of entertainment and information in day-to-day life. The demand for cable television networks is driving the cable television market owing to the introduction of new high definition and digital channels. The well-known popularity of various satellite television channels among the people for all identical ages are supporting the rapid expansion of the cable television network market. In addition, rising number of cable subscribers in various countries has encouraged the demand for variety of television programming services thereby boosting the cable television networks market. Paid TV channels have been garnering high response globally and high subscription cost for HD (high-definition) channels is expected to hinder the growth of cable television network market.

Furthermore, the cable television network is continuously expanding with new and improved technological implementations that are expected to create abundant growth opportunities in cable television network market. On the other hand, the emergence of two-way cable television system is increasing, that allows the subscribers with home computers to link up with computer network by giving the subscribers access to data banks and permitting them to interact with other online users. This in turn, is providing several growth opportunities for the players in the cable television network system over the upcoming years.

Asia Pacific Region to Contribute To Growth in the Global Cable Television Networks Market

Asia pacific dominated the cable television network market in terms of both revenue and customer base. Countries like China and India are the world’s most popular countries in providing large number of viewers for cable television. Huge population, rising disposable income and increasing customer base are some of the major factors driving the cable television network market in the Asia Pacific regions. On the other hand, Europe has the vast network of cable television subscribers as well as operators owing to the investment in telecommunication network and expansion of infrastructure for high quality digital content.